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Write good,
original content - Google absolutely love original content. Do
not copy and paste content from other sites.
• Change your
content daily - Google loves dynamic sites. If you blog, blog
at least 1 time a day.
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Use a Sitemap - a sitemap is the best way to organize your pages.
See Google’s Sitemap reference to set one up. If you have
a WordPress blog use the Google XML Sitemap Plugin.
• Do not use
RSS feeds for your main page - simply setting up a website that
takes in feed will not get you a high PR. Yes, your site is active
with content, but the content is not original. Instead, have an
RSS on section or a sub-page and link to it.
•
Keep links on each page to a minimum - posting a million links
on your web site is not recomended, especially outbound links.
Google recommends less than 100, but we would say even less.
• Use No Follow
tags on outbound links - add “no fol” to your links
to tell the spiders not to leave your site.
•
Use
text vice images with text - spiders can only read text! Create
an image with text on it will not be archived. If you are using
images ensure you use the “alt” tag to describe the
image.
• Use relevant
title tags - the title tag shows up at the top, left of your browser
and is what the search engines use for the title of your page.
Make sure it is relevant to the article!
•
Ensure key words are in your pages - ensure the keywords that
you expect someone to type in Google to find your content is in
your content. Bold them as well.
• Ensure all
pages are linked together - ensure all you pages can be tracked
back to your main page. If a search engine can’t get to
it, it will not be found!
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Optimize your robot.txt file - this file give instructions to
the spiders. Ensure you block out areas the spiders can’t
see or your don’t want them to see. For instance, if you
have an admin login or team area.
• Don’t
block important content from search engines - if you make a site
only visible to members then you are also blocking that content
from the search engines. If a guest can’t see it then neither
can the spiders.
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